You have a product or a service that you need the world to know about. We have the skills to design any form of marketing material you can imagine from flyers and brochures, through to folders, banners and signage.
The English idiom "don't judge a book by its cover" is a metaphorical phrase which means "you shouldn't prejudge the worth or value of something, by its outward appearance alone". Unfortunately this happens whether we like it or not and can be the deciding factor between the failure or success of your product or service. Vision is our most dominant sense but vision is simply the process of deriving meaning from what is seen. If the meaning you are trying to convey with your marketing material is not clear and attractive it will be overlooked, or worse ignored by your target audience.