The English idiom "don't judge a book by its cover" is a metaphorical phrase which means "you shouldn't prejudge the worth or value of something, by its outward appearance alone". Unfortunately this happens whether we like it or not and can be the deciding factor between the failure or success of your product or service. Vision is our most dominant sense but vision is simply the process of deriving meaning from what is seen. If the meaning you are trying to convey with your marketing material is not clear and attractive it will be overlooked, or worse ignored by your target audience.
MakaChing is a marketing company specialising in the procurement and supply of Airlaid Napkins. They needed a flyer, that lists the benefits of using the napkins instead of the traditional fabric napkins, that could be handed out at restaurants, venues and hotels.
The napkins were designed as a u-fold in order for them to insert a sample inside the flyer. Flyers come in all shapes and sizes, and we can design the perfect flyer to convey the value of your service or product to your target audience.
We are in the process of developing a website for MakaChing as well.